Eight years with the brand, now in AI photography
InteriMöbel
AI product photography for ecommerce, with strict fidelity to the real furniture.
card-marca-interimobelThe process
I have spent eight years with the brand. The early ones were traditional media: buying space on the country’s main television networks and in the home and décor editorial press, with catalog photography direction running alongside.
That stage left the judgment I still work with: the furniture leads, and the piece is built around it.
caso-interimobel-proceso-1Product fidelity
We are now picking product photography back up with AI behind it, for remodeling and home-life content. The furniture stays the protagonist and everything else answers to it.
The hard constraint is fidelity. Much of this catalog sells through ecommerce, so the generated piece has to match the product that reaches the customer’s home one hundred percent.
Same apparent dimensions, same fabric, same hardware, same finish. Any visual license ends in a return and a broken expectation.
That is why the work starts at the references. It begins from the real product photographed, and those references rule over the model at every step: the setting is generated, the furniture is respected.
caso-interimobel-proceso-2Three territories
Three audience territories have been explored: a young audience, a millennial one and a more mature one. Each has its own home, its own budget and its own way of living in it, and that changes the location, the palette and the kind of furniture that heads the piece.
What unites them is the moment: all three are improving their home, acquiring or replacing furniture and adjusting their lifestyle inside it. That shared moment is what lets a single art direction hold and come down to all three territories without blurring the brand.
caso-interimobel-proceso-3
