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Hyperreal photographic series that do not read as stock. I define the casting, the skin, the light and the setting until the audience recognizes itself in the piece: the same judgment used to direct a real shoot, executed with whichever model the campaign calls for. I have worked with generative AI since 2024 and watched its jump from a plastic finish to photorealism up close, so I know where each model breaks and how to fix it. Consistency of face, light and color across a full series is held piece by piece, with art direction.
Deliverables: Social media series, campaign key visuals, product catalog, portrait and product in context.
