Tiendas Six

The collaboration

With @roxi.rodriguez

Roxi Rodríguez came in with a Tiendas Six brand deal already closed and one idea: the piece should be about artificial intelligence — at a moment when almost everyone in Mexico knew it only through text models.

August 2025. Character consistency still had to be fought for, and Midjourney’s Omni Reference was the only thing holding it: the work was in directing batch after batch until the lead looked like Roxi and not like the model’s average. The video came together with Midjourney’s animation model and with Veo 3, newly released at the time.

Twenty-three days later Nano Banana arrived and this became remarkably simple. I still use it for reference to this day.